Thursday, July 5, 2007
Hatin' On Commercials: Vol. 2
Today brings yet another installment of Hatin' On Commercials. Comcast, my cable company, has a lot of commercials dealing with metaphors and puns. One has a guy ordering caboodle at a dim sum restaurant. The waiter asks if he would like kit with his caboodle? He takes a whiff and smiles and decides to get both. The tagline, of course, is "Get the whole kit and caboodle."
The subtext that makes this ad so irritating for me is that caboodle is $3.99, while kit is $7.99. Have something a little better, and by the way, the cost will be triple. This isn't the message that a business whose service costs have risen much faster than the rate of inflation should be sending, is it?