Cadillac has several different ads for their sports sedan, the Cadillac CTS. Most of them are some play on the words "When you turn on your car, does it return the favor?" I have no problem with these ads.
Another ad has a stubble faced male model yammering about setting one's self apart from the crowd. He uses the proverb of the nail that sticks up is hammered down. He cleverly posits that this is not a problem if you think of yourself as the hammer instead of the nail, and the visual that accompanies this lovely sentiment is the car traveling way too fast on the standard empty road that every car travels in every commercial.
Thanks, Cadillac! When you are trying to persuade people to climb into two tons of metal capable of moving at high speed, it's the socially responsible thing to have them think of themselves as a hammer.
Now playing: Dave Edmunds - Crawling From The Wreckage