It's a about a ten way dead heat for worst ad so far. Doritos, Bud Light, you name it, it's all about taking a shot to the testicles or a concussion or some other vicious violence so you can have a snack that costs less than two bucks and your friend can't.
I prefer it when the game is on. Less senseless violence.
Update from the end of the third quarter: A Jack in the Box ad where Jack is run over by a bus and is presumed near death takes the late lead for worst.