
Bolstered by bargain prices, Nostalgia beats Nutrition in a walkover, 6-0, 6-0.
At the local grocery store, Laura Scudder's potato chips are making a comeback. When I was a lad, there were many potato chip options in Northern California, including Laura Scudder's and Granny Goose. As time went by, the Frito-Lay juggernaut overwhelmed the salty snack food market, with only Proctor and Gamble's Pringles being a non-Frito-Lay choice for the potato chip buyer in these parts. Over the past few weeks at Lucky supermarkets, Laura Scudder's is being reintroduced at bargain prices in the two-bags-in-a-larger-bag option, which isn't exactly environmentally friendly, but it does make it easier to make the chips last.
I won't say Laura Scudder's are clearly superior to Lay's. They are both a little bit of potato surrounded by plenty of salt and grease. But they taste like I remember them and I'm glad to nosh knowing I have an option, not forced to give my money to Frito-Lay, the Microsoft of the snack industry.

6 comments:
Totally agree. I hate the big corporations like Frito Lay. Here in NJ we used to have a local (at least I think it was just local) brand, Charles' Chips, that came around in trucks and delivered potato chips!
I'm off topic but on blog:
Who the hell voted Always Sucks for Emma Thompson?
There oughta be a law!
Laura Scudders barbecue chips were always my favorite. They've been gone a long time. For a while, the Lucky's house brand tasted just like them, but those are gone now too. They had, for a while, something called laura scudders here in SoCal, but they weren't the same.
I'll be looking for them next time I'm up north.
Laura Scudder's makes three flavors of chips: original, barbecue and dip. Why get all fancy?
Because they are trying to compete with Lay's with a one-two punch of flavors AND nostalgia, Matty Boy.
We have lots of regional-chip choices here in PA--Middleswarth's (too oily, possibly cooked in lard, methinks), Snyder's, Hanover's, Utt's, and others. Makes it easy to avoid buying Frito-Lay.
I agree! It's nifty to be able to nosh knowingly. ;o)
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