Tuesday, September 8, 2009

There's always another solution.

In 1961, a group of environmentalists interested in saving endangered species started the World Wildlife Fund, known by the initials WWF.

In 1925, a pro wrestling syndicate was formed that survives to this day, though it has gone through a variety of name changes and ownership shifts, all the ownership groups having at least one person from the McMahon family. In the early 1980's, it changed the name to the World Wrestling Federation, known by the initials WWF.

By the 1990s, the wrestling syndicate had gone worldwide, and the environmental group felt a need to protect the trademark of its use of the initials. The groups came to an agreement in principle, but by 2000 the wildlife group felt the wrestlers had not lived up to the agreement and they sued.

Since 2002, the wrestling syndicate goes by World Wrestling Entertainment, or WWE.

But if the arbitrators had been a little more imaginative, both groups could have lived together harmoniously using the same initials in perpetuity.

Sometimes the best solution is not the most obvious.

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