Tuesday, February 9, 2010

Super Bowl ads - highlights and lowlights

I watched the Super Bowl in a brew pub, so with the ambient noise it was hard to make out all the dialogue in the commercials. On the upside, I heard almost nothing Phil Simms said all day. I can go online and watch the commercials I wanted to find out more about, so it's a win-win.

The ads I hate the most: GoDaddy.com. If you want a website domain, I guess the only thing you really want to know is "How good is the company at producing soft core porn?"

The ads work. GoDaddy is the best known name in website hosting. They must think their product is too boring to talk about, so they've decided their trademark should be none too bright young women almost about to show their breasts.

When watching these, I'm not thinking about how much I want to see these women's breasts, which would be a natural thought for me. I'm thinking that humans don't deserve to survive as a species.

Tim Tebow tackles his mom. Okay, I don't get it.

Tebow is a quarterback. Quarterbacks don't tackle people. The only time a QB has a chance to tackle someone is when he throws an interception that is being run back, and usually some lineman takes the opportunity to lay a big block on a QB after an interception, much like what happened to Peyton Manning during his pick six in the fourth quarter.

So Tebow hits old women instead. What a pussy.

But even senseless violence can be put into context.

Putting Betty White's butt in the mud? Sacking Abe Vigoda?



CDP said...

The Betty White ad was my hands-down favorite and it got the biggest laugh among the people at the party where I watched the game. I missed the Tebow ad. As for the Go Daddy ads, I wish someone could make those young women understand that once they do a Go Daddy ad, then their chances of an acting or modeling career involving anything other than breast-baring are very slim indeed. (my word verification is "cring")

Abu Scooter said...

It took me a couple of hours to warm to the White-Vigoda Snickers ad. At first sight, it looked like so many other Super Bowl ads where defenseless older people get tackled. On further review, I realized that this ad was really mocking them, and it became a lot funnier. Context ├╝ber alles, baby.

Matty Boy said...

Yes, context is king. Betty and Abe were metaphors, not actual old people being beaten up for a bag of Doritos, though it certainly looked like they did their own stunts.

These are ads for Americans, and if you don't love Betty White and Abe Vigoda, you aren't American. Putting in Abe kept it from being sexist.

Sorry, I got carried away. 'Splainin' funny isn't funny.

Anonymous said...

I asked five people at the office today who said they loved the Betty White ad. . . OK I thought, so what was the product? Not one could remember. So tell me Matty Boy, as much as I liked it too, is it selling candy bars these days? I don't think so but my poll is not Mr Gallop, you try it. Also Tim Tebow's ad was misplaced. Should never have aired in a Sports arena but Tim as we watched him here in Florida over the years is becoming more of a mommas boy as he grows older. Not that there's anything wrong with that. However, taking it on the road is. You are sooo right about him tackling her. I thought, among thoughts I can't write here, who were the assholes who put that together? They obviously don't know football.

Matty Boy said...

You make a good point about product placement. I knew it was a Snickers ad, but they didn't slam you head into a door driving it home, like Doritos or Bud Light or Go Daddy does. By doing original ads that aren't all the same, they take that risk.