All the evidence so far is that this is a real ad from about thirty years ago. Johnson Boat Motors were swallowed up Bombadier Recreational Products many years ago, and now they only sell the Evinrude brand. A great American tradition was lost the day the last Johnson sprung full-blown and ready for action from the factory floor.
Because it's all about you and your Johnson.
This blog is still alive, just in semi-hibernation.
When I want to write something longer than a tweet about something other than math or sci-fi, here is where I'll write it.