Monday, January 31, 2011

Spending money to make money.
Well, other people's money anyway.

The story so far.

I have another blog. It's about the supermarket tabloid headlines each week. I've been posting there since around New Years of 2010.

I decided to "monetize" the Other Blog, which means ads. Ads are tacky, the blog is tacky, perfect fit.

The blog grew slowly and steadily until mid November, when it done blowed up. Since then, about 2,000 people a day show up, steadily and consistently. That means three to four times the traffic this blog gets. That also means the ads are starting to pay off.

Yay, free enterprise!

So last week, Google sends me a promotion. Why don't I advertise my blog on other blogs? They gave me a promotional card worth $100 American so ads for my tacky blog can show up on other tacky blogs.

This is what business people call "synergy".

So I'm going to spend $100 American of Google's money to see how this whole "spend money to make money" thing works. After all, the blog is making about $100 a month, which certainly is not paying the rent or supporting me in style to which I want to be accustomed.

Translating this into language Charlie Sheen can understand, this is not hookers and blow money.

One thing I worry about is that AdWords only lets you put in one word at a time for searches. So if I want to advertise on blogs that mention plastic surgery, I have to have the AdWords "plastic" and "surgery" separately. Likewise "reality" and "TV".

We'll see how well this works. When the first $100 American is gone, I will report back.

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