Sunday, July 24, 2011
The Undefeated gets beaten badly in its second week.
Let's be clear. Sarah Palin did not make the film The Undefeated. Stephen K. Bannon, a guy who has been making right wing documentaries for less than a decade with no noticeable success, wrote and directed this thing. Last week, when all the news about movies was spelled HARRY POTTER, Bannon's movie opened in ten theaters, made a respectable $65,000 and had per theater averages about the same as some other small openers, including Tabloid, a documentary by Errol Morris, who has a very good track record both commercially and critically as a documentarian (The Thin Blue Line, A Brief History of Time) and Snow Flower and the Secret Fan, a film from a popular novel directed by Wayne Wang.
Then came the second week.
Tabloid had good reviews, got into more than twice as many theaters as its first week and now stands at $283,000 in ticket sales.
Snow Flower got pounded by the critics, but it still more than doubled the number of theaters where it is being shown and has over $400,000 in ticket sales. Putting it on the list with the other two is a little bit of apples and oranges, since it was a much more expensive film to make and will be hard pressed to make back the $6 million production costs.
The Undefeated started last week in 10 theaters and jumped... to 14. The bad reviews, non-existent advertising campaign and pathetic distribution channels have had the expected effect, and after making about $65,000 in the first weekend, after ten days of ticket sales that number has climbed to a paltry $101,000. I thought it might make a million because of her name, but now it will have to pull a miracle to make $200,000.
Is the bloom finally off Sarah Palin's rose? I pray to Odin, Vishnu and the little baby Jebus it is so. We only have to convince the press that it is, because they are her last constituency. Almost everybody else has figured out she's just in it for the money and the money is drying up.